Georgia-based Colony Bank recently launched a new wealth management program with Ameriprise Financial (NYSE: AMP) as its broker-dealer. Following an extensive search, Colony selected the Ameriprise Financial Institutions Group (AFIG) to provide digitally-enabled, personalized financial advice and investment solutions to its customers. With 37 locations throughout Georgia, the bank will operate its wealth management program under the brand Colony Financial Advisors.
“We were drawn to Ameriprise because of the firm’s enhanced technology and focus on providing financial advisors with the tools they need to be successful,” said Heath Fountain, President and CEO of Colony Bank. “Our commitment at Colony Bank has always been to deliver solutions that exceed our customers’ expectations. We look forward to leveraging Ameriprise’s resources to grow our investment program by adding more financial advisors and customers while further elevating our customer experience.”
As a financial advisory practice of Ameriprise, Colony Financial Advisors creates personalized financial plans to help the bank’s customers reach their goals and manage their investments based on their unique needs. Customers have access to the following services from Ameriprise:
- Personalized advice and financial plans that are tailored to their individual needs.
- Robust investment solutions to help them achieve their financial goals.
- Digital capabilities that allow members to connect with their advisors where and how they want – face-to-face, online, video or phone meetings.
“At Ameriprise we have a long history of helping people achieve their financial goals through our exceptional client experience – this is one of the reasons we’re the right partner for financial institutions like Colony Bank,” said Jay McAnelly, Group Vice President, AFIG. “We’re energized by the opportunity to help Colony Bank meet its customers’ growing needs by leveraging our advice expertise, leading technology, solid solutions and proven ability to attract talented advisors.”
In launching the new program, Colony Financial Advisors, with the help of Ameriprise, recruited financial advisor Needham “Bo” Hatcher, who manages nearly $100 million in client assets. Colony Financial Advisors plans to hire additional advisors to expand its wealth management program.
With more than 25 years1 serving the investment program needs of local banks and credit unions, Ameriprise Financial Institutions Group brings a depth of understanding, experience, and knowledge to the financial institution space – helping deliver value for clients/members while driving revenue for the affiliated institution. To find out why experienced financial advisors and institutions are joining Ameriprise, visit ameriprise.com/why.
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