Era, the AI-powered financial intelligence platform reimagining personal wealth management, announced $6.2M in seed funding co-led by MaC Venture Capital, Third Kind Venture Capital, and Protagonist. The company also unveiled a landmark partnership with Cerebras Systems to pioneer agentic AI in personal finance, marking a significant step towards Era’s vision of universal wealth-care. The round, which brings Era’s total raise to $9.1M, included participation from Clocktower Ventures, K5 Ventures and Northzone. Alongside this momentum, Era has expanded its team with key hires from Stripe and SoFi to accelerate product development and growth.
Founded by former Stripe leadership alumni Lindsay Brady and Alex Norcliffe, Era is revolutionizing personal finance by bringing agentic AI to wealth management. The platform acts as an intelligent financial assistant, learning from users’ connected accounts to provide personalized insights and proactive money management including money transfers and portfolio trading. By integrating macroeconomic data, news about financial markets and current events that could impact users, Era refines its automatic money management-focused recommendations all the time with a glanceable timeline of updates so users can stay in the loop as they go about their day. Era’s AI doesn’t just answer questions—it anticipates financial needs, spots opportunities and helps users navigate complex financial decisions in real-time. The new partnership with Cerebras supercharges these capabilities, enabling Era to deliver institutional-grade financial intelligence at consumer scale.
“Era Finance is revolutionizing personal finance by empowering consumers with real-time insights, personalized guidance, and seamless financial planning,” said Angela Yeung, VP of Product Management at Cerebras. “Powered by Cerebras Inference, Era delivers instant AI-driven solutions, setting a new standard for customer experience in the industry. We’re excited to collaborate with Era Finance in pushing the boundaries of personalized financial solutions through unparalleled AI performance and scalability.”
Era is built on a freemium model for users to make instant money management more accessible to all, with paid tiers based on usage and utility. Unlike most financial companies, from 401k providers to robo-advisors, Era does not charge an AUM fee based on a percentage of a user’s assets. Additionally, Era is adding to its expansive product offering with new features to make universal wealth-care achievable for every American. With its ‘Routines’ feature, users can easily automate actions such as money transfers across existing bank accounts, going beyond traditional read-only budgeting tools. Era’s ‘Investments’ feature enables users to explore supported brokerages, as well as stock and ETFs in-app, including a new add-on, ‘Blueprints’, which will incorporate a marketplace of portfolio rebalancing functionality from creators and advisors. The app’s dynamic timeline features personalized cards that keep users informed about their financial life—from AI-generated current events insights and spending snapshots to Routine automation updates and financial alerts. These cards not only provide actionable financial information but also serve as interactive touchpoints that help users build better money habits.
“Era goes beyond traditional fintech by not only tracking financials but also providing personalized recommendations and taking action on your behalf based on your wealth goals,” said Marlon Nichols, Co-Founder and Managing General Partner at MaC Venture Capital. “With its innovative use of AI, Era empowers users to understand and grow their wealth in ways that were previously inaccessible. The accessibility and transparency it offers set a new standard for the future of personal finance, positioning Era to capture a wide segment of consumers who are seeking smarter, more effective financial tools.”
Era is also adding key hires to its workforce to carry out its mission of making money management seamless and automatic. Vince Joy, another former Stripe alumnus, has been appointed to serve as design lead. At Stripe, Joy led the visual design and core foundations of the design system and partnered with the brand team to bring highly polished UI experiences to the app’s dashboard. Chase McCoy, also formerly from Stripe, joins Era with a decade of experience in building hand-crafted websites and mobile apps. Sam Garrison joins Era as a product growth lead, hailing from SoFi’s Relay product, where he served as Business Lead. Lastly, Dave Skender, a highly experienced software engineering and product leader with expertise in financial technology, is now Engineering Manager at Era.
“AI is reshaping every industry, and its potential in personal finance is transformative,” said Lindsay Brady, co-founder and COO at Era. “Traditional tools show you where your money went—Era helps you see where it can go. By combining advanced AI with deep financial expertise, we’ve built more than a platform to track spending; Era is your personal financial assistant, providing insights into your habits, market trends, and automating smarter decisions. Whether it’s optimizing savings with intelligent round-ups or delivering real-time market analysis, we’re making sophisticated financial management simple and accessible. With our investors’ support, we’re accelerating the vision of making wealth-care a universal reality.”
In the near future, Era plans to launch new partnerships, continue updating its product features and expand its user base. With the mission to make automatic money management a reality for everyday Americans, Era is making wealth-care universal with AI and seasoned personal finance experts.
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