Alkami Technology, Inc., a leading cloud-based digital banking solutions provider for financial institutions in the U.S., today announced an upcoming webinar titled “From Data Mess to Marketing Yes,” scheduled for Wednesday, August 13, 2025, at 2:00 PM ET / 1:00 PM CT. The webinar will focus on how financial institutions can convert their data into measurable marketing outcomes. The session will feature speakers from Alkami and INB, offering results-oriented insights drawn from successful deposit gathering campaigns—including high-performing checking and certificate of deposit (CD) promotions.
“Before partnering with Alkami, we had data—but no way to activate it. Now, our campaigns are smarter, faster to deploy, and tied directly to growth metrics. It’s not just marketing, it’s measurable impact,” said Lindsay Van Zele, communications officer at INB.
While most financial institutions have access to significant volumes of data, many still struggle to turn that information into effective, actionable, personalized marketing. For institutions with more advanced marketing maturity, the challenge has shifted from data access to applying insights in ways that drive behavior change and measurable results.
The webinar will cover:
- How to extract actionable insights from core and third-party financial data
- Strategies to launch pre-built marketing campaigns that accelerate time-to-value
- Methods for powering platforms like HubSpot and Salesforce with enriched intelligence
- Techniques for tracking campaign return-on-investment (ROI) and optimizing ongoing performance
“Many financial institutions are just beginning to unlock the full potential of their data,” said Mark Leher, director of product management at Alkami. “This session is focused on helping institutions move from analysis to action—translating insights into outcomes that actually reach and resonate with account holders.”
Attendees will hear directly from the below experts:
- Lindsay Van Zele, communications officer, INB, National Association
- Alysse Hewell, vice president, director of marketing and communications, INB, National Association
- Mark Leher, director, product management, Alkami
- Marc Meoli, senior solution engineer, Alkami
To register for the webinar.
To learn more about Alkami’s Digital Banking Platform.
To learn more about Alkami’s Data & Marketing Solution.
Alkami has been certified by J.D. Power in 2024 and 2025 for providing “An Outstanding Mobile Banking Platform Experience.”
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