Ascenda, the loyalty company that powers growth for the world’s leading financial institutions, today announced its new partnership with bunq, Europe’s second-largest neobank. The collaboration elevates bunq’s loyalty program, unlocking superior rewards that power its users’ international lifestyle.
bunq’s skyrocketing trajectory – marked by its recent 20 million user milestone and plans for US expansion – is underpinned by a relentless user focus. As “the first bank people love to use,” bunq’s success is built on making life easy by using tech to remove the hassle of money admin. The new partnership with Ascenda is marked by a shared vision for superior user experiences and technology-driven innovation.
Enabled by Ascenda’s unrivaled loyalty ecosystem, bunq users across Germany, France, Spain, Ireland, and the Netherlands can now use their points to access a new range of aspirational rewards, such as airline miles. The collaboration showcases how innovative financial institutions are embedding premium, high-value rewards directly into their core products. The expanded loyalty proposition strengthens bunq’s appeal to new and existing customers, fueling customer acquisition and increasing stickiness.
“We’re excited to bring one of our most-requested features to users: earning airline miles, just by using their bunq card. At bunq, we’re all about making life easy. Our partnership with Ascenda helps us do exactly that: helping our users earn travel rewards from everyday spending to support their borderless lifestyle,” said Tom Bilske, Head of New Products.
“Loyalty is no longer a simple add-on to financial products – it’s a core engine for revenue and growth,” said Josh Berwitz, Chief Commercial Officer of Ascenda. “This new partnership demonstrates how a disruptive leader can leverage differentiated customer value to win in the market. bunq is making everyday banking truly rewarding and we’re thrilled to power their success.”
