EtonAlpha™ Brings Billionaire-Grade Wealth Management

Eton Solutions, the wealth management platform that manages over $1.3 trillion in assets, launched a new platform that will give ultra high net worth individuals (UHNWI) with $15 million and above in assets wealth management capabilities that were previously only available to family offices. Powered by the same technology behind its core product, AtlasFive™– which was developed for billionaires–the new EtonAlpha™ centralizes all an individual’s financial life in one place and provides a holistic view of their net worth that’s reconciled daily.

Users can interact with their database directly from their mobile app, WhatsApp or desktop to better understand the family’s saving and spending patterns and the value of everything else that they own like art, antiques, furniture and more. The solution has attracted early users, including physicians, tech entrepreneurs, CEOs, lawyers and others.

The number of ultra high net worth individuals globally has increased by acompounded annual growth rate of 6.2%. But, for many of these individuals it doesn’t make financial sense to establish a family office. As a result, they manage their primary assets, wealth sources and all family member expenses disparately through spreadsheets, accounting systems and documents. Some assets–such as jewelry, art, wine collections, cars and real estate–are often not managed at all. This makes it increasingly difficult to get a holistic view of everything all in one place, understand what it’s worth, how that worth is changing over time and what decisions they should make to protect and create more wealth.

EtonAlpha™ is changing this. Now, rather than settling for 90-day retrospective reports from their financial advisor or Certified Public Accountant (CPA), individual wealth owners can view their wealth from a bird’s eye view, to see their asset value daily and therefore plan what lies ahead of them. Individuals can also interact with their financial data using natural language to ask questions and AI to create graphs and visuals that give them a better understanding of their finances.

“As my personal and family interests spread across 3 continents and multiple financial institutions, tracking and managing them has become increasingly complicated and troublesome,” said Dr. Silver Kung, an entrepreneur in the financial industry. “With EtonAlpha™, I have the support and confidence necessary to restructure how my family manages wealth. Having visibility into and easy access to all my financial interests–across multiple entities, trusts and investments–all in one place gives me what I need to oversee the family wealth. EtonAlpha™’s analysis and reporting also enable me to explore potential investment opportunities without the burden of constantly tracking and managing them. All of this lets me focus on my primary business and family rather than managing my wealth.”

With EtonAlpha™, ultra-high net worth individuals can now:

• Know their net worth, daily. EtonAlpha™ provides a daily overview of personal net worth across all asset classes. This includes the current value of equities and securities, as well as the valuations of alternative assets such as real estate, cars, art and more. As a result, wealth owners gain peace of mind that all their assets are accounted for, with the information directly at their fingertips.
• Manage diverse assets like an enterprise. Enterprises track multiple assets, from real estate to equipment, along with associated processes, with enterprise resource planning tools. UHNWI can now manage their wealth similarly. By tracking assets such as homes, jewelry, art, and collectibles, along with related tasks like maintenance schedules and asset locations, UHNWI can optimize their wealth management with greater efficiency and precision.
• Gain control over personal lifestyle spending. UHNWI traditionally track family members’ expenses as part of the overall outbound expenses. Now, they can analyze detailed personal spending data for each family member, generating individual profit and loss statements. This approach enables them to drill down on specific expense sources and spending patterns.
• Understand the profits and losses of alternative assets. Assets such as homes, yachts and private jets also have associated costs to maintain, or increase, their value. Now, UHNWI can generate profit and loss statements for each individual asset, anytime, anywhere through a mobile app.
• Better protect the value of their assets. Regular appraisals of collections like art and wine are critical for understanding their true worth and ensuring adequate insurance coverage, yet they’re often overlooked. EtonAlpha™ simplifies this by sending timely reminders to protect wealth with ease and precision.
•  Diversify with confidence across asset classes. Many investors shy away from new asset classes due to the complexity of tracking them and a limited understanding of their relative risk. EtonAlpha™ simplifies this by consolidating all asset data into one platform, streamlining management and offering clarity into where each asset sits.
• Simplify retirement and succession planning. Acting as a single source of truth for all wealth, including retirement accounts and trusts, users can better plan for their retirement and beyond.
• Streamline cash flow management. UHNWI can now access real-time views of their cash position, automate bill payments, and simplify expense tracking and forecasting, empowering smarter financial decisions.

“Ultra-high net worth individuals understand that timely and comprehensive information helps them make better decisions to manage and preserve their wealth,” said Satyen Patel, Executive Chairman of Eton Solutions. “EtonAlpha™ redefines wealth management for them by delivering billionaire-grade tools in a user-friendly platform. With nearly a decade of experience delivering similar solutions to family offices, we now look forward to working alongside UHNWI on their wealth management journeys.”

EtonAlpha™ empowers ultra-high net worth individuals to provide their wealth advisors and CPAs with advisor-ready documentation, who can now focus primarily on strategic advice, rather than tax prep and bill pay. In this way, the platform decouples middle and back-office tasks from critical advisory roles of financial professionals. The solution does not provide financial advice.