Google Selects Embat for AI-Focused Fintech Startup Program

Google Chooses European Fintech Embat for Exclusive AI-Focused Startup Program
EmbatNovember 4, 20253 min

Embat, the AI-powered cash and treasury management platform, has been selected for the Google for Startups Gemini Founders Forum. The company is one of just 53 startups chosen from more than 1,000 global applicants to participate in the exclusive program at Google’s Mountain View headquarters this November.

The program will allow Embat to collaborate with Google DeepMind and Google Cloud AI experts to advance its autonomous financial intelligence platform, highlighting its innovative application of AI in corporate treasury operations and enterprise financial management.

“Google’s recognition reinforces our belief that AI has the power to transform treasury services – from a traditionally reactive, manual function into a proactive, strategic partner for the business,” said Theo Wasserberg, Head of UK&I at Embat. “We’re building AI that doesn’t just automate tasks but augments human intelligence, allowing finance professionals to operate at a strategic level that wasn’t possible before.”

Unlike traditional rule-based automation, Embat’s proprietary TellMe engine uses advanced AI and machine learning trained on data from over 250 finance teams to autonomously reconcile transactions, predict cash flows, and proactively flag liquidity risks. The platform’s clients are already saving up to 75% of their time on reconciliation tasks while achieving greater than 90% forecasting accuracy.

The system represents a sophisticated application of multiple AI techniques, including large language models, reinforcement learning, and domain-specific neural networks. Its agentic architecture features distinct perception and cognitive layers – the perception layer continuously ingests real-time data from 15,000+ financial institutions and ERP systems, while the cognitive layer reasons about treasury scenarios, prioritises risks, and dynamically orchestrates solutions.

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Embat

Embat is a European financial management and treasury platform with offices in Madrid, Munich, and London. It enables finance teams in mid-sized and large enterprises to manage real-time cash visibility, automated bank reconciliation, and scalable treasury operations. Embat delivers real-time visibility and strategic decision making - eliminating up to 75% of manual finance tasks. Its in-house AI analyst, TellMe, acts like a real-time team member - flagging anomalies, predicting cash flow patterns, and offering data-backed recommendations - while keeping humans in control where it matters most. Founded in 2021 by Antonio Berga and Carlos Serrano, Embat is already operating in Spain, Germany, and now the UK. The company is backed by €21.5 million in venture capital, including a €15 million Series A led by Creandum.

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