William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Monroe, La.-based Business Alliance Financial Services (BAFS), a leading provider of commercial lending technology and services, to provide public relations services.
BAFS is a commercial lending growth partner serving community banks and credit unions nationwide. The company combines deep operational expertise with its proprietary BLAST® platform to help financial institutions originate, manage and scale commercial loan portfolios with confidence.
BAFS supports institutions across the full commercial lending lifecycle, offering flexible engagement models that include technology, staffing support, or both. Its approach enables institutions to grow commercial lending capacity, strengthen compliance readiness, and improve portfolio visibility without overextending internal teams.
CEO of William Mills Agency, William Mills said, “BAFS delivers a rare combination of real-world commercial lending experience and purpose-built technology to the market. Its focus to help community institutions grow sustainably aligns closely with our mission to support organizations that strengthen the financial services ecosystem. We look forward to elevating BAFS’ story and thought leadership across the industry.”
William Mills Agency will support BAFS with strategic public relations, media relations, and industry positioning, with an emphasis on commercial lending growth, operational efficiency, and the evolving needs of community banks and credit unions.
“Clear, consistent communication is essential as community financial institutions look to expand into more complex areas like commercial lending,” said Richard Guillot, CFP®, president and CEO of BAFS. “William Mills Agency understands our market, our clients, and the regulatory environment in which we operate. We value their experience and look forward to a long partnership as we grow and support institutions nationwide.”
