Matrixport announced that it has rebranded as BIT, reflecting the firm’s continued development in digital asset financial infrastructure and services. Going forward, the firm will operate under the BIT brand.
The rebrand marks the next phase of the firm’s development as digital asset markets continue to mature and participation expands across institutions and individual investors globally. Institutional participation in particular has increased demand for stronger governance, operational controls and financial infrastructure across the digital asset sector.
Alongside the brand transition, the firm also published its BIT 2026 Trust Whitepaper, outlining the governance, risk management and operational frameworks supporting its services. The paper provides a structured overview of the firm’s governance, compliance and operational foundations.
Commenting on the rebrand, John Ge, CEO of BIT, said:
“Digital asset markets are entering a phase in which governance, transparency and operational discipline are increasingly important. BIT reflects the continued evolution of our business and our commitment to building trusted digital asset financial infrastructure.
‘Bridge into Tomorrow’ reflects BIT’s role in connecting today’s financial system with the future of digital markets.”
The company said the rebrand would not affect existing client accounts, products or services and that legal entities and contractual arrangements would remain unchanged.
As part of this next phase, the Singapore-headquartered firm is also exploring potential U.S. capital markets opportunities, including a possible public listing.
