KuCoin, a leading global crypto platform, the launch of direct crypto payments via Mastercard’s global network for eligible users in Australia, enabling users to make everyday purchases using crypto wherever Mastercard is accepted. Through a partnership with Immersve, a principal member of the Mastercard network, the solution allows users to make crypto-backed purchases wherever Mastercard is accepted, including via Apple Pay and Google Pay advancing KuCoin’s commitment to trust-first infrastructure and the real-world utility of digital assets.
Through the integration, USDC can be used to fund everyday spending in real time at the point of sale. At launch, the service supports 37 USDC trading pairs, enabling eligible users to pay with supported digital assets. At checkout, digital assets are converted to fiat currency for settlement through Mastercard’s global payment network so users can pay with a familiar card experience without manually pre-converting funds ahead of time.
The launch reflects KuCoin’s broader trust-first strategy strengthening security, transparency and compliance while expanding practical, real-world crypto usage. KuCoin continues to invest in resilient infrastructure for users and partners, focused on reinforcing confidence in the digital-asset ecosystem through security and accountability initiatives.
BC Wong, CEO of KuCoin, said: “Making digital assets useful in the real world requires trusted infrastructure secure rails, clear compliance standards, and user-first protections. This launch brings Mastercard acceptance to our users in Australia, builds on our AUSTRAC DCE registration, reflecting KuCoin’s commitment to responsible innovation and the everyday utility of crypto as it integrates into global finance. This solution empowers our users to spend their assets easily, securely, and globally wherever Mastercard is accepted.”
James Pinch, Australian Managing Director of KuCoin, added: “Australia is a fast-moving market for digital asset adoption. For everyday users, utility is the turning point. KuCard helps connect digital assets to real commerce through a familiar Mastercard payment experience supporting broader adoption while reinforcing the importance of security, governance, and responsible innovation.”
“Collaborating with well-known and trusted brands like Mastercard and KuCoin is a major step toward mainstream adoption of digital assets for everyday purchases,” said Jerome Faury, CEO of Immersve. “Immersve is building the bridges between web3 and traditional finance on a global scale that enable individuals to spend crypto everywhere Mastercard is accepted. It’s a game-changer for everyone.”
Christian Rau, Senior Vice President of Digital Commercialization of Mastercard, added: “The partnership with KuCoin and Immersve is another example of Mastercard’s ongoing commitment to responsible innovation in the Web3 space. By enabling the spending of digital assets at scale in a safe, secure, and compliant way, we’re helping digital assets become truly usable in everyday life.”
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