Webull Securities (Thailand) Co., Ltd. (“Webull Thailand”), a subsidiary of Webull Corporation (NASDAQ: BULL), the owner of the Webull trading platform, announced the signing of an agreement to acquire Pi Securities Public Company Limited (“Pi Securities”), a trusted investment services provider with more than 50 years of experience in Thailand’s capital markets.
This acquisition reflects Webull’s commitment to enhancing the digital investment experience for Thailand’s new generation of investors as well as its commitment to scaling its footprint across the broader Southeast Asian financial ecosystem. It also demonstrates Webull’s confidence in the potential of Thailand’s financial and capital markets, as well as the value of Pi Securities, including its customer base, expertise in the Thai capital markets, investment product capabilities, and long-standing experience in serving Thai investors.
By merging Pi Securities’ deep understanding of Thailand’s capital markets with Webull’s world-class digital investing platform, Webull expects to expand its offering of investment products and build a comprehensive ecosystem to meet the needs of Thailand’s investors.
“We remain committed to prioritizing the care of clients and investment consultants across both Webull and Pi Securities. We are also fully dedicated to upholding and enhancing service standards throughout this transition,” said Chonladet Khemarattana, Chief Executive Officer of Webull Thailand. “This investment will enable us to integrate Webull’s strengths in technology, infrastructure, and platform development capabilities with Pi Securities’ expertise in Thailand’s capital markets, its investment product offerings, and its client service experience. Together, this will enhance our competitive capabilities and support sustainable long-term growth.”
The acquisition will be carried out through a share purchase agreement signed between Webull Thailand’s direct parent company and Country Group Holdings Public Company Limited (“CGH”), the controlling shareholder of Pi Securities, under which Webull will purchase all of the shares held by CGH at a price that values Pi Securities at approximately US$100 million. Completion remains subject to the satisfaction of customary closing conditions, including relevant regulatory approvals and shareholder approvals. Disclosure of the acquisition was submitted to the Stock Exchange of Thailand (SET) on 29 June 2026 in accordance with relevant rules and regulations.
