Atomic, the platform powering connected financial experiences, and Odynn, an AI-powered travel loyalty and rewards platform, today announced a strategic partnership that gives financial institutions a more complete toolkit for winning — and keeping — primary card status with their customers.
The challenge for most banks and fintechs isn’t acquiring customers; it is becoming indispensable to them. In a market saturated with competing offers, a card’s “primary” status is no longer determined by initial acquisition, but by which institution best earns the user’s daily spending. Travel rewards and loyalty programs have long been one of the most effective tools for driving that kind of stickiness, but for most financial institutions outside of the largest issuers, building a compelling travel and loyalty experience has meant significant investment in technology, partnerships, and ongoing maintenance that most teams aren’t resourced to take on.
Atomic and Odynn have closed this gap, allowing financial institutions to launch sophisticated travel and loyalty experiences efficiently. Odynn’s platform gives financial institutions the infrastructure to launch embedded travel and loyalty experiences — customizable travel portals, side-by-side points and cash pricing on flights and hotels, and a unified view of a customer’s loyalty balances, travel credits, and card perks across airlines and hotel chains — without building any of it from scratch.
The partnership also includes a direct product integration. Odynn’s Traveler DNA™, which brings a user’s loyalty accounts, balances, and benefits into one connected experience, utilizes Atomic’s Uplink as part of its secure account connectivity layer. From there, Traveler DNA enables deeper loyalty intelligence, personalization, optimization, and engagement across the customer journey. Uplink is an on-device browser automation platform, meaning the connections to a user’s airline and hotel accounts are executed directly on the user’s own device, and credentials never pass through any external server. For financial institutions evaluating travel and loyalty vendors, that distinction matters: their customers are trusting them with sensitive account access, and the underlying infrastructure should reflect that.
Atomic Co-Founder and CEO Jordan Wright said the partnership reflects a shared vision for helping financial institutions become their customers’ primary financial relationship. “The institutions that will win the next decade of banking are the ones that show up in their customers’ lives beyond the transaction. Travel is one of the highest-engagement, highest-emotional-value categories there is and most institutions don’t have a good answer for it today. Odynn has built the infrastructure to change that, and our partnership on Traveler DNA is a reflection of how aligned we are on doing it the right way, particularly when it comes to how user credentials are handled.”
Odynn Founder and CEO John Taylor Garner added, “At Odynn, we are focused on helping financial institutions turn travel and loyalty into a more connected, personalized, and valuable customer experience. Banks, fintechs, and card issuers should not have to spend years building the infrastructure required to deliver modern rewards experiences. Through this partnership with Atomic, we can help institutions move faster while maintaining a high standard for secure, user-permissioned account connectivity. Together, Odynn and Atomic are giving financial institutions a more practical path to launch travel and loyalty programs that deepen customer engagement, increase card preference, and create lasting value.”
