AAZZUR has been selected to demo at FinovateEurope 2026, taking place in London on 10–11 February, joining a curated group of fintech innovators showcasing the technologies shaping the future of financial services.
At the event, AAZZUR will demonstrate how brands and platforms can embed financial products quickly and cost-effectively, enabling them to expand customer value and launch new use cases without the complexity typically associated with building or partnering in financial services.
Founded to simplify embedded finance at scale, AAZZUR partners with enterprise brands to integrate payments, accounts, cards and other financial capabilities directly into customer journeys.
Commenting on AAZZUR’s participation, Greg Palmer, Director of Fintech Strategy at Finovate, said:
“AAZZUR is tackling one of the biggest challenges facing financial services today: how brands and platforms can embed financial products in a way that is scalable, flexible, and commercially viable. Their FinovateEurope demo will show how they can do this with less complexity, and I’m sure our audience is going to take a lot away from it.”
AAZZUR will be represented on stage by Philipp Buschmann, CEO, and Martin Damaske, COO & CFO, who will deliver a live demo focused on real-world enterprise use cases across brands and platforms.
Philipp Buschmann, CEO at AAZZUR, said:
‘Being selected to demo at Finovate Europe is an important milestone for AAZZUR. We are looking forward to sharing how leading brands can move from embedded finance ambition to delivery, with a platform approach that makes complex ecosystems simpler to run and scale.’
FinovateEurope brings together senior leaders from banks, fintechs and global brands to explore the latest innovations, trends and technologies redefining financial services.
About AAZZUR:
AAZZUR delivers embedded finance orchestration across banking, cards, lending, and wealth—powering card, loyalty, and expense solutions with enterprise-grade flexibility.
Its award-winning Fintech Platform-as-a-Service accelerates time to market and revenue while cutting tech costs. With modular front-end blocks and flexible middleware, AAZZUR connects clients seamlessly to the wider fintech ecosystem.
Fast, trusted, and cost-effective—up to 10x cheaper and 4x faster than building in-house—AAZZUR is the smarter way to embed finance.
Enabling the embedded banking revolution
About Finovate
Finovate is a global conference series showcasing cutting-edge financial and banking technology. Through live, on-stage demos, expert speakers and curated networking, Finovate connects fintech innovators with senior decision-makers from banks, financial institutions and technology companies worldwide.
Finovate event in Europe | fintech conference
AAZZUR
AAZZUR delivers embedded finance orchestration across banking, cards, lending, and wealth—powering card, loyalty, and expense solutions with enterprise-grade flexibility. Its award-winning Fintech Platform-as-a-Service accelerates time to market and revenue while cutting tech costs. With modular front-end blocks and flexible middleware, AAZZUR connects clients seamlessly to the wider fintech ecosystem. Fast, trusted, and cost-effective—up to 10x cheaper and 4x faster than building in-house—AAZZUR is the smarter way to embed finance.
