Access Softek, an omnichannel digital banking provider, has launched EasyCoin, a cryptocurrency investment solution. As an integrated feature of the company’s award winning mobile and online banking solution, banks and credit unions can now effectively address several strategically important issues, namely, competing with investment fintechs, providing services heavily used by a younger demographic and helping meet the evolving financial needs of clients.
“Financial institutions that overlook cryptocurrency as an investment option are dividing their user loyalty among investment firms, fintechs and national banks,” said Chris Doner, founder and CEO of Access Softek. “As the needs of clients continue to evolve, banks and credit unions need to support cryptocurrency to be considered a full-service financial institution. EasyCoin provides financial institutions with an affordable tool to attract clients and open a new revenue stream.”
The solution enables financial institutions to attract and retain young consumers, who have an increasing interest in digital currencies. According to Forbes, 86% percent U.S. adults have heard about cryptocurrency, with 31% percent of people ages 18 to 29 having owned at least one cryptocurrency.
EasyCoin seamlessly integrates into any online or mobile banking application, which enables users to invest in cryptocurrency without leaving their financial institution’s digital banking platform. The investment platform offers financial institutions the ability to select from over 5,000 cryptocurrencies to offer a diversified strategy for crypto investors. Users can trade or hold many different cryptocurrency assets, including Bitcoin and Ethereum, in three clicks or less. Additionally, users can receive their funds immediately after selling their cryptocurrency shares through real-time payments.
Access Softek’s online investment platform empowers financial institutions to be at the forefront of an industry shift. This investment technology positions banks and credit unions to become full-service financial institutions, rather than only offering traditional banking services. Access Softek is committed to providing revenue-generating opportunities to banks and credit unions. The new offering joins Access Softek’s automated robo-advisor and self-directed investment solution, adding onto Access Softek’s suite of investment services.
To learn more about the benefits of adding cryptocurrency investment options to your financial institution’s portfolio, read Access Softek’s Cryptocurrency: Roadblocks and Solutions for Today’s Credit Unions.
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