Acrisure forms Great Lakes Region spanning Michigan, Indiana and Ohio

Acrisure, a global Fintech leader, announced the formation of its Great Lakes Region, encompassing its businesses in Michigan, Indiana and Ohio. Over the last year, Acrisure has rapidly rolled out the Acrisure brand to its businesses throughout the United States to ensure clients know the breadth of solutions it offers people’s businesses and lives, including insurance, mortgage origination, cyber services, payroll and much more.

The Great Lakes Region is led by long-time Partner Kelly Reed and represents more than 1,100 employees and serves more than 180,000 clients. This area of the U.S. has further significance within Acrisure – namely, the Company’s headquarters are located in Grand Rapids, Michigan, and in 2023 Acrisure opened an office in Columbus, Ohio for its growing Digital Sales and Service team.

“When we started Acrisure almost twenty years ago, our vision was to disrupt the insurance brokerage industry. It all started in this part of the country,” said Greg Williams, Acrisure Co-Founder, Chairman and CEO. “That said, this milestone is more about the future than the past . . . I’m deeply appreciative to the teams who have come together as Acrisure, and for all they do to serve the total needs of our clients!!”

Great Lakes Region Managing Partner Kelly Reed brings over 15 years of experience to the role in healthcare, surety, construction, manufacturing, professional liability and transportation. As Managing Partner, Reed will focus on establishing and achieving strategic and financial goals for the three states.

“Rebranding under the Acrisure name will enable our colleagues to provide more tech-driven solutions for our clients,” said Reed. “Teams across the region now have access to Acrisure’s best in class technology, and a deep bench of specialists who are prepared to help clients throughout the Great Lakes. I couldn’t be more excited for Greg to entrust me with leading the region where it all began. We expect great things to come in 2024 and beyond.”

The Great Lakes region is Acrisure’s tenth overall rebrand and the fifth of 2024. Great Lakes joins the Southeast, Mid-Atlantic, Northwest, Southwest, New Jersey, New York, South and West as Acrisure-branded regions, as well as newly formed platforms in Wholesure, Acrisure Protection Group, and Acrisure Aerospace.

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