AdQuick.com, the top out-of-home (OOH) advertising marketplace in the world, today announced it has begun accepting cryptocurrency as a payment method. The company made this move in order to accommodate its customers’ evolving needs and in response to the surging global cryptocurrency market, which reached a value of $1,782 billion in 2021.
“Innovation is always our target, but we focus on pursuing innovation that aligns with our customers’ needs,” said Matthew O’Connor, chief executive officer of AdQuick. “Buyers today want as many payment options as possible and our customers are no exception. By expanding the payment methods we accept, we’re opening the door to increased customer convenience and a truly end-to-end digital experience.”
Accepting cryptocurrency is the latest in a string of innovative moves by the OOH advertising leader. Within the last year, AdQuick augmented its real-time inventory availability data to exceed that of any other OOH buying platform, offered granular spend controls for programmatic digital OOH, enhanced its measurement capabilities and much more. The company is currently on track to continue product development and further expansion of its partner network this year.
Click here to learn more about how to pay for OOH advertising with cryptocurrency.
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