Avalara, Inc., a leading provider of tax compliance automation software for businesses of all sizes, today announced it has been verified as a Trusted Seller on TrustRadius, the most trusted buyer intelligence platform for business technology.
The Trusted Seller verification recognizes companies that have the latest product information on their TrustRadius profile, take part in ethical review generation practices, and engage with customer feedback. Avalara now has a Trusted Seller badge at the top of its page, making it easy for buyers to quickly understand that accompanying reviews are authentic and product information is current.
“Our latest recognition from TrustRadius as a Trusted Seller reinforces Avalara’s commitment to deliver value to our customers, providing a faster, easier, and more accurate, reliable, and valuable experience every day,” said Liz Armbruester, EVP of Customer and Compliance Operations at Avalara. “Thank you to all our customers and partners who put their trust in us and our products.”
Replacing the TrustRadius TRUE program, the Trusted Seller verification embodies the essence of TRUE: Transparent, Responsive, Unbiased and Ethical in sourcing and using customer reviews. However, this verification ups the game with added criteria, meaning not every company will earn this prestigious honor.
Trusted Sellers must:
- Regularly source reviews (at least 10 per year), ensuring there’s up-to-date product feedback for buyers
- Disclose review sourcing methodology and use of incentives
- Provide equal opportunity for product users to safely share honest feedback
- Read all published reviews and respond when necessary
- Regularly update their product profile with up-to-date product information.
Avalara was most recently honored with a 2025 Buyer’s Choice Award for offering the best capabilities, best value for price, and having the best customer relationships, as determined by TrustRadius. Learn more at Avalara’s TrustRadius profile page.
