Blend Labs, Inc. (NYSE: BLND), a leading origination platform for digital banking solutions, today announced a direct integration with Prove Identity, Inc., a global leader in digital identity verification and authentication. This integration leverages the Prove Pre-Fill® solution to significantly accelerate digital onboarding for lenders on Blend’s Consumer Banking platform.
This strategic partnership integrates the Prove Pre-Fill® solution directly into Blend’s Consumer Banking platform, driving efficiency across its deposit account, credit card, and consumer loan offerings. The Prove Pre-Fill® solution securely pre-populates application forms with verified identity information, reducing manual data entry for lenders and accelerating the onboarding process for consumers.
“In today’s world, consumers expect a fast, seamless, and secure banking experience,” said Rich Rezek, Head of Banking Solutions at Prove. “Through our partnership with Blend, we’ve modernized the financial application process—making onboarding and verification streamlined and frictionless for consumers, banks, and lenders while reducing fraud. This collaboration is a step forward in building a more efficient, accurate, and trusted financial ecosystem.”
By consenting and authenticating via their mobile devices, Prove makes account takeover more difficult and costly for fraudsters—while ensuring a secure and seamless experience for legitimate Blend users.
Unlike traditional methods that rely solely on personal information, Prove ensures that the only way to pose as someone else is by having their physical phone in hand. Prove can pre-populate a Blend-powered application workflow with verified identity information. Instead of rekeying application information and introducing the potential for error, consumers can review, confirm, or edit data as needed. This results in less friction and reduced form abandonment during the application process.
Why This Partnership Matters
Blend’s integration of the Prove Pre-Fill® solution offers significant advantages to financial institutions using Blend’s digital banking platform. By utilizing the combination of Prove and Blend, lenders can:
- Increase Conversion Rates: Streamline the application process and reduce drop-offs, leading to a higher percentage of completed applications.
- Improve the Borrower Experience: Provide a faster, more efficient, and less cumbersome application process.
- Decrease Data Entry Errors: Minimize typos and other inaccuracies through automated pre-fill, ensuring data integrity.
- Accelerate Onboarding: Onboard and verify customers nearly 80% faster.
- Provide a High Level of Assurance: The Prove Pre-Fill® solution ensures both the authenticity and accuracy of customer data, going beyond simple matching to verify identity, with applications across multiple industries.
- Decrease Fraudulent Account Openings: Common fraud methods, such as Synthetic Identity, burner phones, eSIM bots, and True Name Fraud are thwarted by Prove’s Global Policy.
Advantages of Blend’s Growing Partner Ecosystem: Speedy, Scalable Solutions
This integration with Prove further strengthens Blend’s robust partner ecosystem, empowering banks and lenders to streamline and accelerate the deployment of Blend’s suite of lending and deposit account opening solutions. By simplifying integrations with core systems, Blend reinforces its dedication to providing financial institutions with flexible, scalable technology that delivers long-term value.
“We’re building a platform where efficiency, innovation, and security converge to create exceptional value for lenders,” said Nima Ghamsari, co-founder and head of Blend. “We’re proud to partner with leading providers like Prove to empower banks and lenders to continue innovating while supporting their communities. Ultimately, our mission is to continue making it easier for consumers to access financing.”
To learn more about Blend’s integrations, visit blend.com/integrations.
