Bud Financial, a leading transaction data enrichment and customer insight platform, that First Fidelity Bank, a regional community bank serving customers across Oklahoma, Arizona, and Colorado, has successfully gone live with Bud’s Enrich and Engage solutions to deliver a more intuitive, insight-driven digital banking experience for its customers. Through the partnership, First Fidelity Bank is using Bud’s transaction enrichment capabilities to transform raw transaction data into clear insights that equip the bank with actionable data to personalize engagement, strengthen...