Zulie Venture Inc., operating as CellPay, today announced the acquisition of Tila Top Up, a rapidly growing prepaid and digital recharge platform. The acquisition significantly increases CellPay’s merchant footprint with thousands of new retail locations nationwide, accelerating its mission to deliver convenient access to essential wireless and digital payment services for underserved and cash-preferred consumers. Founded in 2016, CellPay has become one of the leading payment technology partners in the prepaid and wireless industry, trusted by convenience stores, neighborhood retailers, and millions of customers who rely on fast, reliable, and affordable payment solutions everyday.
“This is a major milestone for CellPay and for the communities we serve,” said Parvez Jasani, CEO & Founder of CellPay. “Our mission has always been simple: serve the underserved. By bringing Tila Top Up into the CellPay family, we’re strengthening the small retailers who act as lifelines in their neighborhoods—enabling better access, greater choice, and more financial freedom for millions of people.”
The acquisition delivers immediate benefits for merchants, including expanded product availability, improved margins, faster reporting, richer analytics, and CellPay’s retailer support team. CellPay will also integrate Tila Top Up partners into its growing fintech ecosystem, enhancing store dashboards, expanded gift card catalogs, supporting international top-ups, and the introduction of crypto-enabled payment capabilities.
“We’re excited to welcome Tila’s retailers, partners, and talented team members into the CellPay organization,” said John Lim, Chief Operating Officer of CellPay. “Together, we’re combining our strengths and expanding our reach into neighborhoods that need better financial access the most. We are committed to providing merchants with the technology, economics, and support that help small retailers grow stronger businesses and serve their communities with confidence.”
Continued Growth Ahead
In 2026, CellPay will continue expanding its national retail distribution and introduce new fintech products designed specifically for underserved households, from single parents who need last-minute wireless top-ups, immigrant workers supporting loved ones abroad, and customers without access to traditional banking.
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