Coda Payments, the leading provider of cross-border payments and distribution solutions for digital content, today announced its acquisition of the mobile esports platform BAASH from developer CAPSL Entertainment Ltd. The acquisition will enable Coda to expand its existing suite of gaming products and solutions, including its global marketplace for digital gaming content, Codashop, and its fast-growing esports platform, Codashop Global Series (CGS).
Developed by mobile gaming veterans from Zynga, 6Waves, and Animoca, BAASH is an industry-leading mobile experience that allows users to create esports tournaments, participate in thousands of competitions, and discover a community of like-minded gaming fans.
Following the impressive growth of CGS—now operating in 17 global markets, with over 100,000 participants in the past 12 months—the acquisition and integration of BAASH will allow Coda to scale and better serve gamers who seek to participate in CGS esports events.
“We are thrilled to announce the BAASH acquisition, which will expand the suite of products Coda offers gamers,” said [Philippe Limes, CEO, Coda Payments]. “This acquisition is an expression of our commitment to offer the best value, experience and entertainment to our customers, every day, without fail.”
Paddy Markham, Founder, CAPSL Entertainment Ltd. said, “When we developed BAASH, we created it with the goal to drive authentic mobile esports competitions and delight competitive grassroots players. We are excited to join the Coda team as it allows BAASH to reach a global audience of enthusiastic gamers, who rely on Coda daily, to level-up their gaming experiences.”
As part of the acquisition process, Coda plans to optimize the BAASH platform and seamlessly integrate the service within the Coda suite of products. Details of this integration and transformation will be announced at a later date.
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