Cowbell, a leading provider of cyber insurance for small and medium-sized enterprises, has appointed Amber Wuollet as Director, Product & Lifecycle Marketing.
In her new role, Wuollet will define and lead Cowbell’s product marketing strategy, overseeing GTM initiatives, lifecycle marketing, and cross-functional alignment spanning the product, marketing, and sales teams. Reporting directly to VP & Head of Marketing, Thomas Pytel, she will manage a team of product and lifecycle marketing experts, partner with key marketing peers, and help cultivate stakeholder relationships to strengthen Cowbell’s competitive edge in the marketplace and ensure campaign success.
Wuollet has over 15 years of marketing and product experience in the insurance industry. Most recently, she served as Curi’s Product Marketing Leader, supporting end-to-end product development.
“We’re thrilled to welcome Amber to the Cowbell marketing team,” said Thomas Pytel. “Her extensive experience within the insurance industry is vital as we refine our go-to-market strategies in the US and UK, enhance customer engagement, and drive adoption of our innovative insurance solutions. With the recent launch of Cowbell Resiliency Services and expansion of our cyber and tech E&O offerings to America’s small and middle-market businesses, Amber’s creative, customer-focused, and results-driven approach will help ensure we maximize our impact and reach.”
Prior to Curi, Wuollet was Director of Marketing at Bold Penguin, where she focused on strategic partnership management with brokers, businesses, carriers, and partners. She has also held marketing and product development roles at Explore Information Services and has held underwriting roles at American Family Insurance.
“I’m thrilled to be joining a company so well known for its innovative approach to cyber risk,” shared Wuollet. “With U.S. businesses facing an unprecedented rise in sophisticated cyber threats, aligning product marketing, go-to-market strategy, and lifecycle marketing is more important than ever. I’m excited to dive in, and collaborate with a talented team, to help shape the future of cyber insurance.”
