Credit Union of Texas (CUTX) has always been committed to helping its members save effortlessly while giving back to their communities. For five years, CUTX’s Save the Change program allowed members to round up their debit card purchases and automatically transfer the spare change into their savings accounts or make charitable contributions to the CUTX Foundation. However, the program required in-branch enrollment with limited accessibility and high internal resources.
That all changed when CUTX partnered with Spiral to elevate the experience for members. By migrating Save the Change to Spiral’s Roundup Center, CUTX members could enroll and personalize their experience seamlessly through their online banking account — anytime, anywhere.
“By leveraging the innovative Spiral platform, we enhanced our Save the Change program, enabling members to track their savings in real-time and easily support meaningful local causes,” said Eric Pointer, President & CEO at CUTX. “This seamless solution helps our members grow their savings while making a positive impact in the communities we serve.”
After migrating the program, CUTX saw an unprecedented surge in adoption and engagement, doubling the program’s enrollment in just two months. Nearly 10% of CUTX’s online banking members signed up through Spiral’s Roundup Center within this short timeframe. Today, over 13% of members use Spiral daily, with more than 700,000 roundup transactions processed to date. The program has also driven a 53% enrollment rate through the digital widget and generated over 100 requests for new savings accounts, demonstrating strong demand and interest.
The transition to Spiral not only simplified enrollment but also introduced additional features, like real-time savings tracking, an innovative user experience, and the ability for members to effortlessly support charitable causes of their choice, creating a more personalized and fulfilling experience for members.
“The response from our members has been phenomenal,” said Pointer. “The combination of effortless enrollment, a rewarding savings experience, and the ability to give back has made Save the Change more popular than ever. Spiral’s innovation and seamless migration made this possible in record time.”
CUTX successfully transitioned its long-standing program into a modern, member-friendly experience, resulting in rapid adoption, stronger engagement, and more members saving and giving back than ever before. So far, Spiral has powered over 1 million savings transactions for account holders across the country while initiating thousands of donations made to local causes and communities. To learn more, read the full story here.
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