Education Credit Union (ECU), based in Amarillo, Texas, has implemented the newly-launched Vertice ACQUIRE solution and achieved exciting results in its pilot program. Developed by Vertice AI, a leader in AI-powered member growth solutions, Vertice ACQUIRE leverages advanced, data-driven technology to transform how credit unions grow their membership base.
Vertice ACQUIRE uses a unique Acquisition Matrix Model Score to identify and engage prospective members likely to both (1) join the credit union and (2) grow into high-value, long-term members. By analyzing data from Experian alongside internal member insights, Vertice ACQUIRE forecasts which products’ prospects have a higher propensity to adopt and their long-term engagement potential. Using innovative predictive analytics, Vertice ACQUIRE enables credit unions to move beyond traditional acquisition strategies to personalized marketing strategies.
ECU utilized this innovative solution to create hyper-targeted campaigns, resulting in three times higher engagement rates compared to previous non-targeted outreach.
Tiffany Sharpensteen, VP of Marketing at ECU, shared, “Vertice ACQUIRE allows us to redefine our approach to membership acquisition and deliver immediate results. We can now focus our efforts on the right prospects with tailored messaging, maximizing our resources and setting the stage for sustainable growth.”
Vertice ACQUIRE provides credit unions with actionable insights to:
- KNOW their potential prospects, understanding demographic, behavioral, and financial attributes gathered by third-party partners;
- GROW their membership by targeting high-propensity prospects with tailored offerings for the products they need; and
- MEASURE acquisition campaign performance, evaluating the factors that drive successful member onboarding.
“With Vertice ACQUIRE, we are taking another significant step in our mission to support credit unions with data-driven innovation,” said Mitch Rutledge, CEO of Vertice AI. “Leveraging predictive analytics enables credit unions to attract and grow their membership intelligently, driving both immediate and long-term success while keeping their mission of service at the forefront.”
The solution integrates into the comprehensive Vertice AI platform, empowering credit unions to create tailored, data-driven member engagement plans that align with strategic growth goals.
