Eton Solutions, the wealth management platform that manages over $1.3 trillion in assets, launched a new platform that will give ultra high net worth individuals (UHNWI) with $15 million and above in assets wealth management capabilities that were previously only available to family offices. Powered by the same technology behind its core product, AtlasFive™– which was developed for billionaires–the new Eton Alpha centralizes all an individual’s financial life in one place and provides a holistic view of their net worth that’s reconciled daily.
Users can interact with their database directly from their mobile app, WhatsApp or desktop to better understand the family’s saving and spending patterns and the value of everything else that they own, like art, antiques, furniture, and more. The solution has attracted early users, including physicians, tech entrepreneurs, CEOs, lawyers, and others.
The number of ultra-high net worth individuals globally has increased by a compounded annual growth rate of 6.2%. But, for many of these individuals it doesn’t make financial sense to establish a family office. As a result, they manage their primary assets, wealth sources and all family member expenses disparately through spreadsheets, accounting systems and documents. Some assets–such as jewelry, art, wine collections, cars and real estate–are often not managed at all. This makes it increasingly difficult to get a holistic view of everything all in one place, understand what it’s worth, how that worth is changing over time and what decisions they should make to protect and create more wealth.
Eton Alpha is changing this. Now, rather than settling for 90-day retrospective reports from their financial advisor or Certified Public Accountant (CPA), individual wealth owners can view their wealth from a bird’s eye view, to see their asset value daily and therefore plan what lies ahead of them. Individuals can also interact with their financial data using natural language to ask questions and AI to create graphs and visuals that give them a better understanding of their finances.
“As my personal and family interests spread across 3 continents and multiple financial institutions, tracking and managing them has become increasingly complicated and troublesome,” said Dr. Silver Kung, an entrepreneur in the financial industry. “With Eton Alpha, I have the support and confidence necessary to restructure how my family manages wealth. Having visibility into and easy access to all my financial interests–across multiple entities, trusts and investments–all in one place gives me what I need to oversee the family wealth. Eton Alpha’s analysis and reporting also enable me to explore potential investment opportunities without the burden of constantly tracking and managing them. All of this lets me focus on my primary business and family rather than managing my wealth.”
“Ultra-high net worth individuals understand that timely and comprehensive information helps them make better decisions to manage and preserve their wealth,” said Satyen Patel, Executive Chairman of Eton Solutions. “Eton Alpha redefines wealth management for them by delivering billionaire-grade tools in a user-friendly platform. With nearly a decade of experience delivering similar solutions to family offices, we now look forward to working alongside UHNWI on their wealth management journeys.”
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Eton Solutions
Eton Solutions has built a prestigious international client base, including the founders of the world’s leading technology companies, hotel groups, oil and energy companies, entertainment groups, investment firms and more. Its all-in-one technology platform seamlessly connects all data, services and stakeholders within single and multi-family offices–replacing and streamlining a workflow previously made up of a number of several disparate point solutions and manual processes.
