Flourish, a platform that helps registered investment advisors (RIAs) grow by evolving from holistic advice to holistic implementation, today announced a new relationship with Carson Group Partners (“Carson”), a financial advisory network of more than 150 RIA offices and approximately $42B in assets under management. The partnership will bring Flourish Cash, Flourish’s flagship cash management offering, to all Carson advisors.
Carson manages approximately $42 billion in assets and counts more than 52,000 client families in its advisory network. This new relationship reinforces the importance of cash being a part of the client-advisor strategic conversation.
“Industry research and our own Flourish data confirm that high and ultra-high net worth investors hold about 20% of their net worth in cash. These funds are typically sitting in checking and savings accounts earning next to nothing and often well over the FDIC limits, unprotected from potential bank failures,” said Flourish CEO Max Lane. “While held-away savings are discussed as part of holistic planning, without a specific advisor-centric solution there’s often no follow-through on optimizing reserve cash. This partnership gives Carson advisors an integrated, secure, higher yielding cash option to optimize clients’ held-away cash while also uncovering new assets to drive organic growth.
“Carson is committed to equipping our advisors with innovative financial tools that elevate client results and solve real world needs. Flourish serves to help advisors execute on financial plans, unlocking growth and adding protection,” said Dani Fava, Chief Strategy Officer at the Carson Group. “This partnership strengthens advisor capabilities while seamlessly integrating into existing workflows. The greater visibility into clients’ cash savings offers advisors a route to growth.”
Flourish’s products are built exclusively for RIAs and help financial advisors bring held-away assets into their orbit. Flourish also offers Flourish Annuities, an end-to-end digital annuities solution that makes it easy for RIAs to include annuities in client portfolios.
Over 900 RIAs managing over $1.6 trillion in combined assets trust Flourish to help them fully execute financial plans and bring more assets into their orbit. As a platform that helps RIAs grow by evolving from holistic advice to holistic implementation, Flourish also allows advisors to feature their firm’s branding as well as providing client-friendly marketing materials, premium support, and more.
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