First Fed Bank has announced the promotion of Geri Bullard to Chief Operating Officer leading the deposit operations, loan operations, and reporting teams. Bullard has over 20 years of leadership experience in financial services. In addition to her new role as COO, Bullard will continue to serve as Chief Financial Officer, an executive position she has held since 2020 at First Fed.
“Geri is a talented, dedicated leader who guides strategic planning and understands every aspect of the business. Appointing Geri as COO shows our commitment to operational excellence to enhance the customer experience and shareholder value,” stated Matt Deines, CEO of First Fed Bank and First Northwest Bancorp (FNWB).
“By combining the COO and CFO roles, I will have greater opportunity to align operational and financial strategic initiatives with an emphasis towards productivity, risk management, and financial performance. I look forward to continuing to collaborate with this innovative leadership team on growing First Fed Bank and FNWB,” stated Bullard.
Prior to joining First Fed, Bullard served as CFO at First Sound Bank, The Bank of Washington, and Idaho Trust Bank. She also held the role of Controller at two other Puget Sound institutions. Bullard is a Certified Public Accountant.
Chris Riffle will continue to serve as Chief Digital Officer and General Counsel. Riffle leads the First Fed Fintech Partners (FP3), digital solutions, legal, risk, compliance, and information technology departments.
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