The Huntington National Bank (Huntington) and True Link have been named the winner of the Best Bank-Fintech Partnership at the 2026 Banking Tech Awards USA, honoring their work to build the first fully integrated family banking platform offered at scale.
More than 100 million Americans help manage the finances of a loved one, yet no bank has served those relationships as a single, connected experience. Huntington and True Link built one together: a platform spanning teens, older adults and the head-of-household customers who support them, delivered through Huntington deposit products and debit cards, inside the existing Huntington mobile app, under a single login.
Since launching in early 2025, the offering has protected families, brought new households to the bank and grown deposits. Family banking is proving to be a key driver of customer choice. One-third of account holders are new to Huntington and switched specifically for this offering, bringing their relationships and deposits with them. When a bank can support the teen, the parent and the aging relative as one connected relationship, it becomes the natural choice for the entire household.
“At Huntington, we’re focused on helping people get more from their money by being a trusted resource during the moments that matter most—especially when it comes to caring for their families,” said Brant Standridge, president of consumer and regional banking at Huntington. “This partnership allows us to serve the entire household as one connected relationship, bringing together the tools and protections people need in one place. It’s a meaningful step forward in how we deliver for our customers and continue to grow with them over time.”
The partnership pairs Huntington’s significant market reach and millions of deep customer relationships with True Link’s 13 years building innovative products for families – serving kids and teens, older adults, people in recovery and adults with disabilities – and the technical depth to integrate that experience natively into a top 10 commercial bank’s own app and infrastructure.
“Huntington had the vision to make family banking a core part of who they are,” said Kai Stinchcombe, CEO and co-founder of True Link. “The outcomes speak for themselves. What’s equally worth recognizing is the quality of the partnership – the trust, the shared learning, the willingness to build something neither of us could have built alone. Huntington earns this award every day, and we’re fortunate to be in it with them.”
