InsurSec leader At-Bay appoints Martina Trucco as CMO

BusinessWireMarch 13, 20243 min

At-Bay, the InsurSec provider for the digital age, announced the appointment of Martina Trucco as its Chief Marketing Officer. Since joining At-Bay in September 2022, Trucco has overseen the company’s emergence as the leading innovator of insurance and security (InsurSec) and transformed its marketing and communications strategy.

“At-Bay is taking on the complex challenge of building an insurance and security company, and Martina has done an incredible job accelerating the development of our brand and growth engine to execute on this exciting strategy,” said Rotem Iram, CEO and Co-Founder of At-Bay. “I’m thrilled to see her take on a bigger leadership position at the company.”

Trucco brings nearly two decades of strategic brand, product marketing, and communications experience to the position. Before joining At-Bay, she was Vice President of Corporate Marketing at Clari, a fast-growth revenue technology unicorn. Previously, Trucco led Global Communications and Marketing at Micron, one of the world’s largest memory and storage innovators. She built her career in technology at HP and Hewlett Packard Enterprise, founding HP Labs’ innovation marketing department and launching multiple award-winning technology brands and media partnerships.

“With cybercrime ranking as the top risk to businesses globally, our mission to help SMBs bridge the security gap and effectively manage their cyber risk has never been more important than it is today,” said Trucco. “I’m excited by the opportunity to continue to empower more businesses to embrace security with confidence.”

At-Bay protects more than 35,000 businesses from Cyber, Tech E&O, and Miscellaneous Professional Liability risks. The company also launched its new security solution, At-Bay Stance Managed Detection and Response (MDR), in January of this year. At-Bay has seen its innovation and category leadership recognized across the industry, being named to the Forbes Fintech 50 list and the Fortune Cyber 60 list for 2024, among other accolades.

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