IP Strategy Holdings, Inc, the first company to adopt a treasury reserve policy centered on the $IP token, today announced the appointment of Brian C. Jun to its Board of Directors, effective immediately.
Mr. Jun brings deep expertise in digital assets, blockchain taxation, and international tax structuring, with more than 15 years of experience advising leading companies, financial institutions, and Web3 organizations. He currently serves as Chief Financial Officer of Gurufin Inc., an institutional-grade stablecoin platform focused on cross-border payments and foreign exchange. In this role, he is leading its fundraising efforts, while also establishing its foundational finance and treasury operations.
In addition to his Chief Financial Officer role, Mr. Jun serves as a cryptocurrency tax advisor to leading venture capital firms and Web3 projects, including a number of Andreessen Horowitz (a16z) portfolio companies. In the past, he assisted Story Foundation with critical tax planning ahead of its mainnet launch. He has also previously advised IP Strategy in a contractor capacity on digital asset tax matters.
“We are excited to welcome Brian to our Board,” said Justin Stiefel, Chief Executive Officer of IP Strategy. “His unique combination of institutional tax expertise and hands-on experience in blockchain, digital assets, and emerging financial infrastructure will be invaluable as we continue to scale our IP-backed digital asset strategy.”
Prior to his current roles, Mr. Jun was a Senior Manager in Blockchain & Digital Asset Taxation at Deloitte, where he led tax strategy and structuring initiatives for prominent blockchain organizations such as Uniswap, Aave, Solana, OpenSea, and others. His work has included token structuring, DAO planning, stablecoin design, and digital asset taxation frameworks.
Earlier in his career, Mr. Jun held tax leadership roles at KPMG, Fox Entertainment Group, and Ernst & Young, specializing in international tax, mergers and acquisitions, and complex cross-border structuring. He began his career as a Financial Advisor at Morgan Stanley, managing significant client assets and investment strategies.
“IPST sits at the intersection of intellectual property and digital asset innovation, built on the Story layer 1 blockchain, purpose-built to make IP programmable in the age of AI,” said Mr. Jun. “As AI systems increasingly rely on high-quality, rights-cleared data, Story provides the infrastructure to register, license, and monetize IP at scale. I’m excited to support the Company’s mission to unlock value through IP-backed financial strategies, next-generation treasury solutions, and compliant, rights-aligned AI ecosystems.”
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