Klarna, the AI powered global payments provider and shopping assistant, announced its significant sustainability achievements from the past year. In 2023, saw a significant uptick in the use of its features that provide consumers with information about the sustainability efforts of merchants and promote conscious shopping, contributing to 4.75 million purchases from more conscious brands. A standout achievement was the 150% year-over-year increase in the usage of Klarna’s CO2e Emissions Tracker, highlighting a shift towards more conscious consumer behavior. In addition, the company saw a 25% reduction in its greenhouse gas (GHG) emissions and has to date committed $24.5 million to planet health initiatives.
These environmental and social contributions underscore the company’s continued commitment to addressing environmental sustainability, focusing on reducing its carbon footprint and promoting conscious consumption among its vast network of 150 million consumers and 550,000 retail partners worldwide.
Klarna’s 2023 sustainability highlights include:
- Driving 4.75 million conscious purchases through tech innovation: In 2023, Klarna introduced a number of advancements to its products and services that furthered its mission of empowering its 150 million consumers with information to make more conscious purchasing decisions. Klarna’s CO2e Emissions Tracker, which was updated to include expanded insights for over 170 million products, drew in 460,000 monthly users—a 150% jump from the previous year. Additionally, new features including sustainability search filters in Klarna’s intelligent search & compare feature, a resell feature in the Klarna app, conscious brands ratings displaying brands’ sustainability achievements, as well as an online sustainability hub, contributed to Klarna customers making 4.75 million purchases from brands recognized for their sustainability efforts.
- Enabling thousands of consumers to contribute to planet health: In 2023, Klarna introduced a donations feature for US shoppers as part of its commitment to planet health with a focus on climate, people, and biodiversity. This feature allows shoppers to add a $1 donation to their purchases using the interest-free Pay in 4 service at participating retailers, with donations supporting the WRLD Foundation’s work towards achieving UN Sustainable Development goals. In just 7 months since its June 2023 launch, the initiative has received a powerful response with over 193,000 consumers contributing to date, raising over USD $200K total.
- Achieving 25% GHG reduction: Klarna has made significant progress in cutting its greenhouse gas (GHG) emissions, achieving a 25% reduction in its overall absolute carbon footprint in 2023 compared to the previous year, with a 66% decrease in scope 1 and 2 emissions and a 39% reduction in carbon intensity. These figures represent significant strides towards Klarna’s 2030 goal of halving carbon intensity from a 2019 baseline.
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