Toronto, Canada, January 23, 2025 — Life DeFi, a leader in decentralized finance (DeFi) infrastructure, is excited to announce its merger with Flashy Cash, a premier consumer DeFi platform. This strategic partnership unites two complementary firms, expanding Life DeFi’s and Flashy Cash’s global footprint and enhancing its ability to deliver cutting-edge decentralized finance solutions to businesses and consumers worldwide.
Life DeFi and Flashy Cash announce merger
The merger positions Life DeFi to capitalize on growing opportunities in both North America and Europe, offering a powerful, unified solution for decentralized finance as a service (DaaS). The combination of Life DeFi’s innovative DeFi platform and Flashy Cash’s industry expertise will further advance the accessibility and scalability of DeFi, providing businesses and individuals with seamless, secure, and user-friendly decentralized financial infrastructure.
As part of the transaction, the founders of Flashy Cash will join the Life DeFi executive team, bringing invaluable experience and expertise in digital assets, cybersecurity, blockchain, and fintech. The newly expanded leadership team will help drive Life DeFi’s next phase of growth:
- Eric Benz: An industry veteran with deep expertise across the digital assets space, Eric has played a pivotal role as a c level executive in the development of many successful projects in web3 and the financial markets. His leadership and strategic vision have shaped many communities and ecosystems while working alongside many of today’s most respected thought leaders and visionaries.
- Chris Papathanasiou is a distinguished leader in cybersecurity, blockchain, and financial innovation, renowned for his groundbreaking contributions to these fields. He was instrumental in launching an early Bitcoin exchange in the UK and designed a transformative gold bullion trading platform, challenging traditional market practices. As a pioneer in mobile security research, he authored influential papers that shaped the industry’s understanding of securing emerging technologies. With expertise in high-frequency trading systems and securing large-scale platforms, his work has empowered technologies serving millions globally. Chris’s career is defined by a dedication to advancing innovation, fostering trust, and shaping the future of decentralized finance and cybersecurity
- Aleks Nowak: A world-class blockchain expert with more than 11 years of experience in the blockchain space and over 22 years of leadership across Fintech, Blockchain, Military, and Security sectors. Aleks’ extensive experience will strengthen Life DeFi’s technical capabilities and innovation.
The merger combines the strengths and intellectual property of both companies, allowing Life DeFi and Flashy Cash to expand their decentralized finance offerings and deepen its engagement with global markets. Together, the companies have a team with significantly more geographical coverage and will continue building and enhancing their DeFi as a Service (DaaS) model, which provides easy-to-use decentralized finance infrastructure for businesses and direct-to-consumer solutions. Together the firms now have an IOS and Android App, a Chrome extension and a web app, completing the full suite and will merge the code bases to streamline development.
By leveraging the expertise of Life DeFi’s team and the newly integrated leadership from Flashy Cash, the combined entity is poised to set the standard for decentralized finance solutions that are secure, scalable, and accessible to a wide range of users.
