NewEdge Wealth establishes Atlanta Office in Buckhead

Roland Pritchett, Formerly of J.P. Morgan Wealth Management, to Lead Office With Wealth Manager Andrew Noble
BusinessWireFebruary 8, 20244 min

NewEdge Wealth, LLC, a registered investment adviser specializing in servicing the needs of ultra high net worth families, family offices, and institutional clients, announced that it opened an Atlanta office with Roland Pritchett and Andrew Noble.

Pritchett and Noble, formerly of The Pritchett Group at J.P. Morgan Wealth Management, join NewEdge Wealth along with an experienced client service associate. Pritchett was named the Managing Director of the Atlanta office.

“The Southeastern United States represents a massive and relatively underserved high net worth and ultra high net worth wealth management market, and we are excited that Roland and Andrew will help NewEdge provide this region with best-in-class service,” said Rob Sechan, Co-Founder and CEO of NewEdge Wealth. “These professionals have long served individuals, corporate executives, entrepreneurs and endowments throughout the region and will enable NewEdge Wealth to further expand and serve the needs of the Atlanta and Southeastern communities.”

Pritchett has over 30 years of wealth management experience with a focus on ultra high net worth clients, entrepreneurs and private business owners. He is a second-generation investment advisor who started his career at Kidder Peabody (now UBS). In 1999, Pritchett was hired by current NewEdge Wealth President, John Straus, at Morgan Stanley Private Wealth Management, where he also played a pivotal role in opening its first Atlanta office. Pritchett later rejoined UBS before moving to J.P. Morgan Wealth Management as a Managing Director and Wealth Partner. He has been recognized as a Barron’s Top 1000 Financial Advisor and a Corsair Circle Advisor for top producers at J.P. Morgan.

Pritchett said, “The future of high net worth and ultra high net worth wealth management service is with growth-minded firms like NewEdge. I am thrilled to join Rob, John, and some of my former colleagues in their vision and launch the new Atlanta office.”

Noble began his career at Charles Schwab as an equity and fixed-income trader before transitioning into wealth management, working closely with high net worth families, entrepreneurs and senior executives. His expertise lies in comprehensive estate, tax, and generational wealth planning.

NewEdge Wealth, which launched in December 2020, continues to expand its national footprint. In 2023, the firm added a total of 14 ultra high net worth advisors and opened four offices in Bentonville, Arkansas, the Nashville area and San Francisco. NewEdge Wealth now has 10 offices in addition to its headquarters in Stamford, Connecticut.

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