tastyworks, the online broker created by traders to give self-directed investors the tools to manage their own money, today announced changing its name to tastytrade. Since the brokerage’s introduction in 2017, tastytrade has helped to transform the retail brokerage industry by making it easier to trade retail options, futures, and crypto on one platform, while offering investors access to information about trading strategies, advocating for do-it-yourself investors, and challenging customers to think and trade strategically. A full transition to tastytrade branding will take place over the coming weeks and the trading platform will continue seamless operations.
“We created our brokerage business because we wanted to offer customers a unique combination of access to educational content, technology tools, and lower fees that could help them make smarter investment decisions,” said Scott Sheridan, CEO of tastytrade. “We continue to innovate and add new features to tastytrade that we know traders want, including improvements to our desktop and mobile platforms and better charting tools.”
Added JJ Kinahan, CEO of IG US Holdings, Inc., parent company to tastytrade and tastylive, “Our team, forged in the Chicago options trading pits and with a collective 300+ years of trading experience, has been disrupting retail trading for over 30 years and we aren’t done yet. We continue to advocate for, and improve the total experience for retail investors, strengthening both their confidence and their understanding of risk and reward so they become more strategic active investors.”
In conjunction with the brokerage’s rebranding, tastytrade will launch a media campaign next week to encourage traders and investors to “Join the Club, Genius”.
For a look at tastytrade’s new brand and campaign – “Join the Club, Genius” – visit this link.