Pineapple Financial Inc. Adds Six Brokerages to its Affiliate Network

PRNewswireMay 23, 20246 min

Pineapple Financial Inc, a tech-focused mortgage brokerage with an integrated network of affiliate brokerages and agents across Canada, announced the addition of six affiliate mortgage brokerages to its network in Ontario, Canada.

Pineapple provides its users (mortgage brokers) with diverse avenues through which they can access and leverage its platform and services. Mortgage brokers can opt to operate independently under its corporate brand or collaborate as affiliate partners, enabling independently licensed mortgage brokerage firms to access and benefit from Pineapple’s full suite of tools and services while retaining their brand and identity. This strategic approach allows Pineapple to extend its services across broader markets, efficiently reach a more extensive user base, and scale the business exponentially.

In the 2023 fiscal year, the Pineapple affiliate broker network comprised 36.8 percent of Pineapple’s total funded volume, equating to 36.8 percent of overall revenue. The Company’s affiliate network was 19, and now 25 independently licensed firms that white-label its solutions to create better efficiencies and technology enablement for their businesses and clients. With the addition of six affiliate brokerages, Pineapple anticipates significant growth in both revenue and volume.

The six brokerages joining Pineapple’s affiliate network are:

  • CRE Capital Canada, led by¬†Anne Ananda, Principal Broker,¬†Toronto, Ontario.
  • Top Notch Financial, led by¬†Judith Virgo, Principal Broker,¬†Maple, Ontario.
  • Tailored Finance Inc., led by¬†Sharmain Foster, Principal Broker,¬†Uxbridge, Ontario.
  • PrimeRock Capital Corp., led by¬†Tayo Adedapo, Principal Broker, and David Asaam, Managing Partner,¬†Windsor, Ontario.
  • Reign Mortgage Group Inc., led by¬†Zorie Campbell, Principal Broker,¬†Oshawa, Ontario.
  • Newcastle Financial, led by¬†Amit Mistry, Principal Broker,¬†Toronto, Ontario.

Each of these brokerages brings a wealth of experience, expertise, and a commitment to excellence in serving clients’ mortgage needs. By aligning with Pineapple, they signal their dedication to providing unparalleled service and access to a diverse range of commercial and residential mortgage products tailored to the unique requirements of individuals and families throughout¬†Ontario.

“We are thrilled to welcome these six exceptional brokerages to our network,” said¬†Christa Mitchell, Pineapple Chief Strategy Officer. “Their addition underscores our commitment to delivering exceptional mortgage technology solutions and further strengthens our ability to serve clients across¬†Ontario. We look forward to collaborating closely with our new partners to empower homeownership dreams and financial goals.”

Pineapple’s network expansion also reflects its ongoing efforts to leverage AI-driven technology to streamline clients’ mortgage processes. Through these AI initiatives, the company aims to continue delivering personalized mortgage solutions that cater to the evolving needs of borrowers in¬†Ontario.

“We are confident that our collaboration with these six new brokerages will lead to remarkable achievements and drive revenue in 2024,” stated Pineapple CEO¬†Shubha Dasgupta. “Pineapple remains committed to supporting our partners’ growth and success as we expand across¬†Canada.”

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