Plooto welcomes Carol Haverty & Esther Krabbe Silveira to Exec team

Plooto, a leading payment automation solution for small-to-midsize businesses (SMBs), welcomes fintech leaders Carol Haverty and Esther Krabbe Silveira to its executive team. Bringing extensive experience with major financial services companies, they join Tamar Kassoff, previously of Varo Bank, who was hired earlier this year as VP of Growth Marketing. Together, they contribute to Plooto’s ongoing commitment to customer-centric product innovation and market expansion.

Having recently been awarded with Deloitte’s Technology Fast 500™ and Technology Fast 50™ designations for a staggering 3-year 433% growth rate, Plooto plans to invest in go-to-market expansion, scaling operations, strategic partnerships, and growing its team of talented innovators to support thousands of additional businesses in 2024.

Carol Haverty joins Plooto as VP of Partnerships with over fifteen years of big tech and fintech experience at companies including eBay, PayPal, and most recently Xero, where she led North American partnerships. Carol’s extensive knowledge of the fintech partnerships landscape is poised to propel Plooto to new heights in the rapidly evolving payments industry as they expand their ecosystem to help more businesses gain control of their cash management.

“I’m thrilled to join a team delivering an all-in-one accounts payable and receivable platform to SMBs who have been forced to maintain antiquated systems or pay exorbitant fees for the technology until now,” says Carol Haverty. “From my personal experience, Plooto has long been a partner of choice for Xero users looking to streamline their payments workflows. We are just at the beginning of what’s possible when it comes to providing more control over cash management so that growing businesses have the power to reach their goals. I’m excited to play a role in the crucial task of connecting best-in-class operations systems so that finance teams are equipped to drive their companies forward.”

Esther Krabbe Silveira, assuming the role of VP of Risk, boasts an impressive track record, coming from Xoom, a PayPal service. With fraud posing an ever-increasing threat to businesses’ survival, Esther will be instrumental in managing risk end-to-end without sacrificing customer experience, ensuring businesses have the confidence to scale their payment workflows securely.

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