Rank One Computing rebrands as ROC

PRNewswireMarch 4, 20244 min

Rank One Computing, a world leader in computer vision and biometrics, announced its rebranding to ROC, unveiling a new logo and design system to reflect its mission to be the most trusted source of American-made biometric technology delivering innovative, inclusive, and responsible solutions to customers worldwide.

The rebrand coincides with the launch of ROC SDK 3, the company’s third-generation developer kit, featuring three industry-leading modalities that have achieved top rankings by the National Institute of Standards and Technology (NIST):

Face Recognition: #1 global algorithm in combined accuracy and efficiency.
ROC helps leading FinTech brands verify users and prevent fraud with the latest advancements in face recognition, liveness, face analytics, digital authentication, and more.

Fingerprint Recognition: #1 global algorithm in combined accuracy and efficiency.
ROC empowers governments and enterprise organizations with the capabilities to match latent fingerprints in seconds, and partial, single, and tenprints in milliseconds.

Iris Recognition: #1 American algorithm in combined accuracy and efficiency.
ROC enables frictionless experiences with the unparalleled speed and precision of iris. Built for mobile and edge, their lightweight algorithms are 100x faster than the industry standard.

ROC SDK 3 also offers advanced computer vision, object recognition, and campus protection capabilities, from proactive, intelligent threat detection to badgeless visitor management, making it one of the most comprehensive, future-ready biometric suites on the market.

Case in point, at the latest NIST Evaluation of Latent Fingerprint Technologies (ELFT), ROC latent fingerprint algorithms were 150x faster than the next closest competitor, reducing matching times from 45 minutes to 15 seconds. This will open up compelling new use cases and applications for law enforcement, border security, counterterrorism, and beyond.

“We built this company to create incredibly powerful yet simple-to-integrate biometric solutions that make the world smarter, safer, and stronger. Our new brand reflects this spirit of innovation and our unique position in the biometrics industry‚Ķ As the only multimodal biometrics and computer vision provider that’s proudly 100% American made, we are closing the gap in global biometrics faster than ever. This is a critical differentiator for our national security apparatus, who have relied heavily on foreign-developed algorithms in the past, but now have a viable, globally competitive, homegrown option,” says¬†Scott Swann, CEO of ROC.

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