Real Estate PlatformRE/MAX Launches Custom Listing Tool for Agents

Real Estate Franchisor Debuts Feature to Create Custom, Professional Commercials for Network Listings
PRNewswire PRNewswireFebruary 11, 20205 min

RE/MAX, the #1 name in real estate*, today launched the newest marketing feature on the RE/MAX Hustle website providing agents with the ability to create custom, professional commercials for each and every listing. The launch of this first-of-its-kind tool, developed in partnership with award-winning agency Camp + King, follows the recent release of the network’s 2020 advertising campaign and expanded custom commercial feature that allows agents to personalize the latest national advertising campaign assets with their contact information.

“Keeping the customer’s needs front and center, we developed an industry-first tool for agents to use on behalf of home sellers,” said Abby Lee, RE/MAX Senior Vice President, Marketing and Communications. “In a recent survey we conducted in partnership with Camp + King, ‘marketing my home’ was the stage of the home-selling process where sellers most needed the expertise of their agent. Agents can now more fully address that need by creating high-quality videos that promote the features of all their listings, like energy efficiency and an open floorplan, to better market the property.”

“No two listings are the same, so we’ve made this commercial generator customizable to show off the unique aspects of a seller’s property that make it a home,” said Emily Dillow, Director of Brand Management and Junior Partner at Camp + King. fintech news

With preloaded home features to choose from, such as location and hardwood floors, as well as customizable text and photo options to highlight any detail of the property, the RE/MAX Hustle website provides countless compilations affiliates can leverage on behalf of their customers. RE/MAX agents can choose up to three home features per individual video, making the possibilities endless. In the weeks since the 2020 advertising campaign launch, there have been over 100,000 sessions driven to and over 61,000 videos created to-date.

From a single office that opened in 1973 in Denver, Colorado, RE/MAX has grown into a global real estate network with more than 125,000 sales associates in more than 110 countries and territories. Given the real estate franchisor’s global footprint, features on the custom listing tool can also be translated into any language, helping to better serve customers worldwide.

RE/MAX affiliates can create custom listing videos here.

About the RE/MAX Network
As one of the leading global real estate franchisors, RE/MAX, LLC is a subsidiary of RE/MAX Holdings (NYSE: RMAX) with over 125,000 agents in more than 110 countries and territories. Nobody in the world sells more real estate than RE/MAX, as measured by residential transaction sides. Dedicated to innovation and change in the real estate industry, RE/MAX launched Motto Mortgage, a ground-breaking mortgage franchisor, in 2016 and acquired booj, a real estate technology company, in 2018. RE/MAX agents have lived, worked and served in their local communities for decades, raising millions of dollars every year for Children’s Miracle Network Hospitals® and other charities. To learn more about RE/MAX, to search home listings or find an agent in your community, please visit For the latest news about RE/MAX, please visit



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