Rocket Companies, the Detroit-based fintech platform company including mortgage, real estate and other financial services businesses, announced that it has named Jonathan Mildenhall as its first ever group Chief Marketing Officer (CMO), effective January 8, 2024.
In this new role, Mildenhall will be responsible for creating a unified and compelling voice for all businesses under the Rocket Companies umbrella, with all marketing and communications teams for the Company’s brands reporting directly to him.
“Jonathan is one of the top marketing minds in the world, with a strong reputation for consistently delivering compelling campaigns that break through the clutter and become socially relevant,” said Varun Krishna, Chief Executive Officer for Rocket Companies. “I have been highly impressed by the number of incredible stories we have to tell. Countless customers, team members and vendors have told us how working with Rocket changed their lives. I am looking forward to Jonathan and the team creating new and innovative ways to share these inspiring narratives with the world.”
Mildenhall brings more than 30 years of experience building and promoting large, brand-focused companies. In 2018, he co-founded TwentyFirstCenturyBrand, one of the world’s leading branding and marketing consultancies. Over the past five years, the business has helped some of the world’s most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart. Mildenhall will remain Chairman of the business.
“The role Rocket plays in helping people achieve the American Dream through home ownership and financial freedom is massive and cannot be overstated,” said Mildenhall. “I am honored to be given the opportunity to work with this talented team, led by Varun, to tell stories that will inspire and motivate. It will be our mission to create integrated marketing campaigns that live up to the extraordinary social impact that Rocket makes every day.”
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