Root (NASDAQ: ROOT), the leading technology company in car insurance, and Freeway Insurance, the nation’s largest personal lines insurance distribution platform, today announced a collaboration designed to expand customer access and enhance the overall insurance experience across Freeway’s national network.
Through this partnership, Root’s technology and insurance products will be integrated into Freeway’s multi-carrier marketplace, expanding the range of coverage options available to customers. This addition enhances Freeway’s ability to deliver more competitive options, faster quoting, and a better overall fit for customers’ needs and budgets through a seamless, omnichannel experience.
“Freeway has built incredible scale and trust across a wide variety of markets by meeting customers exactly where they are,” said Jason Shapiro, SVP of Business Development at Root. “By combining Root’s technology with Freeway’s distribution platform, we’re simplifying the insurance experience and making it easier for customers to find high-quality, easy-to-quote coverage.”
The partnership expands access to additional coverage options while introducing a competitive new option across customer segments. As part of Freeway’s multi-carrier approach, Root complements an extensive network of insurance partners, reinforcing the platform’s ability to deliver choice across a broad spectrum of customer profiles and risk needs.
“At Freeway, our focus is on creating a simpler, more flexible way for customers to shop for insurance,” said Darrin Silveria, Chief Sales Officer. “Adding Root to our platform gives customers more options and helps us deliver faster, more personalized coverage that fits their needs and budget.”
This partnership supports Root’s continued expansion through tech-based distribution and Freeway’s ongoing commitment to expanding access, improving customer experience, and delivering a more connected, technology-enabled insurance marketplace. Root’s product is now available across Freeway’s national distribution platform, enabling customers to access coverage online, through call centers, or at local retail offices nationwide, with bilingual support available.
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