Roots, creator of the agentic AI platform for insurance and InsurGPT™, the world’s first generative AI model for insurance, is entering an exciting new era with a bold rebrand that marks a significant step forward in the company’s evolution. Formerly known as Roots Automation, the company is now simply Roots, reflecting its broader vision as a leader in pioneering artificial intelligence (AI) solutions for insurers worldwide. As part of this transformation, Roots is launching a sleek new logo and a redesigned website at www.roots.ai, signaling a continued focus on AI innovation, collaboration, and progress.
“This rebrand isn’t just about a new name—it’s about where we’re going and the technology we’re pioneering,” said Chaz Perea, co-founder and CEO of Roots. “While ‘automation’ was once a key part of our story, it no longer fully captures the innovative, agentic AI solutions we’re delivering to our customers. Our new identity is a clearer reflection of our future—a future where AI positively transforms insurance operations, empowers insurance professionals, and delights policyholders.”
A Vision Beyond Automation: The Power of AI
Roots’ advanced solutions are reshaping how insurers engage with data and technology, enabling organizations to stay ahead of evolving challenges. The shift to Roots reflects the company’s evolution from automation to leading-edge AI applications that drive smarter digital transformation for insurers.
The rebrand also introduces a modernized logo that embodies Roots’ forward-thinking approach, symbolizing innovation and momentum. The new visual identity underscores our commitment to creating lasting, meaningful change with AI.
The newly designed website, www.roots.ai, will serve as a central hub for exploring Roots’ cutting-edge products, services, and thought leadership on the future of AI. The rebrand is a testament to Roots’ ongoing mission to foster collaboration, both within the organization and with their customers, as they continue to push the boundaries of what’s possible with AI.
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