A leading management consulting firm exclusively focused on revenue growth, Sales Benchmark Index (SBI) announced the completion of a strategic investment by CIP Capital. CIP Capital is a private equity firm concentrated on platform investments in growth-oriented, middle-market organizations over the business information and tech-empowered services sectors. As a major aspect of the transaction, the SBI management team will keep on leading the firm during its next phase of development and retain a critical ownership stake alongside CIP Capital. Sales Benchmark Index gives consulting, research and advisory solutions, insights, and access to its own benchmarking data to enterprise organization customers and private equity firms across Europe and North America. Established in 2006, SBI is headquartered in Dallas, Texas.
SBI goes to market utilizing the Revenue Growth Methodology, a remarkable management method that assists clients to accelerate their rate of revenue growth. SBI helps its customers by aligning the functional strategies of product management, sales, marketing, pricing, and HR to the external marketplace. Benchmarking enables clients of SBI to differentiate from their competition by getting access to developing best practices from the top leaders of sales and marketing.
Matt Sharrers, CEO of SBI said that their partnership with CIP Capital allows SBI to continue investing in new solutions and capabilities for their clients. Their vision to become the premier platform for revenue growth can be better materialized with the team from CIP. The entire team of SBI is excited about this next phase of growth and remains committed to its strategy of helping customers accelerate revenue growth and transform its go-to-market model to best in class. Sales Benchmark Index partnered with CIP Capital to accelerate growth and aggressively invest in its individuals, client service capabilities, specialty practice areas, and benchmarking solutions while continuing to focus on its client-first approach. SBI plans to double its employee count over the next 12-18 months as part of its growth plan. SBI will also selectively follow acquisitions that enable build out practice areas within the commercial functions of revenue growth.
Justin Lipton, Managing Partner at CIP Capital said that “Building scalable go-to-market strategies that accelerate revenue growth is a major focus and area of investment for enterprise businesses moving forward. SBI has clearly established itself as a pure-play leader that assists its clients in the implementation of growth initiatives using unique data and insights.”
Mike Grady, Principal at CIP Capital added that “We look forward to partnering with Matt and the rest of the SBI team to further expand their market presence and accelerate investments in client-facing solutions.” SBI represents the sixth platform investment of CIP Capital since the second quarter of 2018.