With the UK heading into its biggest summer of live events in years, experts are warning that the Government’s plans to cap the resale price of tickets could backfire. Dramatically increasing fraud, pushing fans into the hands of scammers and triggering a financial backlash for both banks and consumers.
While the move to strengthen regulation is welcome, the proposal to restrict the price of resold tickets is raising serious concerns. In response to the Government’s recent consultation on ticket resale regulation, which includes proposals to restrict the price of resold tickets, We Fight Fraud (WFF) – supported by one of the UK’s leading fintech, Revolut – is sounding the alarm: price caps won’t protect fans – they’ll expose them.
Data from the National Fraud Intelligence Bureau, Action Fraud and the National Crime Agency shows that the cost of reported ticket fraud for England and Wales was £70 million last year.
Yet this pales into insignificance with how much consumers would lose in the event of a mooted price cap being introduced. New figures from Bradshaw Advisory, backed by independent research from We Fight Fraud, suggest that number would quadruple as ticket resales migrate from the regulated secondary market to social media.
This would mean consumers being hit in the pocket to the tune of £280 million a year – with £100 million of that falling in the peak summer months alone.
Dr Nicola Harding, CEO of We Fight Fraud, a specialist unit made up of ex-police, intelligence officers, cyber experts, and financial crime investigators, said: “Capping resale prices may sound fan-friendly – but in practice, it pushes buyers into unregulated, risky spaces where criminals operate freely. We’ve tested this market. We’ve seen what happens. Price caps don’t stop fraud – they multiply it and we could see live event fans defrauded to the tune of £100 million this summer.”
As part of its investigation, We Fight Fraud conducted a covert ticket-buying operation at a Premier League match in March between Liverpool and Southampton. The results were stark:
- Three out of four tickets purchased via social media in test cases were either fake or never arrived.
- Two out of five tickets were outright scams.
- Two others were obtained illegally via hijacked memberships.
- Buyers were asked to pay bogus “name change” fees and transfer money to money mule accounts.
- All scams were orchestrated via social media platforms and encrypted messaging apps.
“These aren’t opportunistic chancers,” said Harding. “They’re organised criminal networks exploiting fans who’ve been shut out of safe, legitimate resale routes. “The more you limit legitimate access, the more you push desperate fans into the shadows – and that’s exactly where scammers lie in wait.”
While We Fight Fraud’s research* focused on the UK, international data tells a worrying story. In Ireland and Victoria, Australia – where ticket resale caps are in place – fraud has surged. Bradshaw Advisory’s research found that in Ireland, 13.6% of fans reported being scammed, over three times the UK’s 3.8% rate. Independent research shows fraud has risen in step with these restrictions.
Since October 2024, UK banks have been required to reimburse victims of Authorised Push Payment (APP) fraud, which includes most ticket scams. With resale restrictions forcing more buyers onto risky channels, the financial burden is now spreading from fans to banks – and eventually to the wider economy.
Revolut saw ticket scams increase by 40% in the run-up to Taylor Swift concerts in London in August 2024.
“We know that highly anticipated events, like concerts and sports matches, can become a target for unscrupulous criminals preying on enthusiastic fans,” said Dave Eborne, Head of Fraud Operations at Revolut.
“Especially with sought-after tickets, fraudsters leverage both the fear of missing out on a unique opportunity and a sense of urgency due to scarcity and high demand. The idea that a potential ticket could disappear quickly encourages people to act fast without thinking – but it’s vital that consumers look for tell-tale warning signs before handing over their hard-earned cash. As Dr. Harding’s research shows, banning or capping resale doesn’t stop these scams; it simply provides another platform for them to thrive, costing fans and the wider economy through increased fraud. Smart, transparent regulation of the resale market, and robust consumer education on the warning signs of ticket scams, are the only real solutions to protect fans.”
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