SKUx, a leader in item-level payments acceptance and digital payment innovation, today announced the naming of global fintech, consumer loyalty, and payments leader, Trisha Asgeirsson, as company President. In this new role, Asgeirsson will help lead SKUx’s dynamic group of world-class executives, spanning merchants, retail, consumer packaged goods, and the payments industry as the company experiences significant growth and industry momentum.
Asgeirsson held executive positions at some of the most prestigious financial services companies, including JP Morgan Chase, the airline industry, and most recently Mastercard where she led the Loyalty Division in North America, and formerly the Data and Services Division, resulting in significant revenue streams across the organization. Trisha has developed and managed large P&Ls and was responsible for creating and patenting several world-leading value propositions for banks and merchants globally. Trisha serves on the Advisory Board for Women in Consumer Finance and as a strategic advisor for banking technology provider Antuar.
“I am honored to take on this role at a time when SKUx is experiencing growth and securing milestones at a significant pace – including collaboration with industry giants like Visa, Hedera, and others. I am excited to be driving digital transformation for merchants, CPG companies, and our valued partners through our patented products,” said Asgeirsson. “The SKUx solution is a game changer for the merchant and payments landscape and is well positioned for the future evolution of the retail commerce and loyalty industry.”
SKUx’s multi-patented SKUPay® technology accelerates merchants’ ability to apply item-level eligibility logic to payment acceptance for a wide range of applications to drive incremental spend at scale, including item-level promotions and acceptance of healthy benefit cards. Promotions that can be targeted for specific UPCs, or list of UPCs, provide merchants and CPGs a whole new set of tools for customer engagement to increase customer loyalty and drive people into stores. For healthy benefits cards, SKUx can dramatically accelerate acceptance with minimal integration resource requirements and significantly reduce the cost and complexity of on-going support. PYMNTS.com recently reported on SKUx’s groundbreaking platform to enable these digitized consumer payment experiences, as highlighted in the company’s recent agreement announcement with Visa.
“Throughout her superstar career in the fintech, consumer loyalty, and payments industries, Trisha has displayed a deep passion for today’s consumer and unmatched ability to drive and accelerate business growth and value,” said Bobby Tinsley, co-founder and CEO of SKUx. “I could not be more delighted and confident in Trisha’s ability to lead SKUx as President as we usher in a new a phase of company growth, pushing boundaries to help merchants reach and connect with consumers in the most meaningful and impactful ways.”
