- Establishes Atlanta as Splitit’s global headquarters and head of U.S. operations supporting its other global offices in Australia (finance) and Israel (R&D).
- Move puts the company in the heart of a thriving fintech ecosystem important to the company’s new strategic direction.
- The Atlanta metropolitan area includes over 200 fintech companies that generate over $72 billion in annual revenue and process over 70% of all U.S. transactions.
Splitit (ASX: SPT) (OTCQX: SPTTY), the only white-label installment solution allowing consumers to use their existing payment card at checkout without increasing their debt, is moving its global headquarters to Atlanta putting the company in the heart of the payments processing center of the world.
Founded in Israel, Splitit established its global headquarters in New York in early 2019, but chose to shift headquarters to Atlanta to better support the company’s new strategic direction. Having the global headquarters in Atlanta puts the company in the middle of the thriving fintech ecosystem that is incredibly important to accelerate the company’s growth.
Georgia is a growing fintech epicenter with over 200 fintech companies that generated over $72 billion in annual revenue. Dubbed “Transaction Alley,” 70% of all U.S. transactions handled by payment processing firms located in the area. Splitit’s Center of Excellence in Israel supports the company’s research and development and its Center of Excellence in Australia supports the company’s finance operations.
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