bunq Expands with Premium Rewards Powered by Ascenda
October 15, 20254 min
Neobank elevates customer value and deepens engagement through Ascenda's global rewards network
Today Ascenda, the global loyalty technology company, announces a strategic partnership with Banque Saudi Fransi (BSF), the leading Saudi bank that has established itself as the most innovative financial services company in the region. This best-in-class loyalty solution will tap into BSF’s JANA Rewards Program premium customer base and unlock critical high-value spend across the entire banking relationship. Ascenda’s TransferConnect network, the world’s largest points exchange network, is powering the new program, bringing more than...