Pinwheel’s Power of Primacy Report
Pinwheel, the fintech helping banks win primacy by making direct deposit switching easy, unveils The Power of Primacy in Banking research report in partnership the Digital Banking Report. To learn about banks’ customer acquisition strategies, Pinwheel and the Digital Banking Report surveyed 200 bank and credit union executives with over $500 million in deposits. Pinwheel also polled consumers to understand if their bank switching behavior matches up with the acquisition strategies employed by banks. These pieces of research help banks better define,...