Today Ascenda, the global loyalty technology company, announces a strategic partnership with Banque Saudi Fransi (BSF), the leading Saudi bank that has established itself as the most innovative financial services company in the region. This best-in-class loyalty solution will tap into BSF’s JANA Rewards Program premium customer base and unlock critical high-value spend across the entire banking relationship. Ascenda’s TransferConnect network, the world’s largest points exchange network, is powering the new program, bringing more than...