NEW YORK, Bitmo, the San Diego-based fintech company, will announce the official launch of its MarTech platform for retailers at Finovate’s fall conference in New York, September 23-25, 2019. Mike Smallwood, founder and CEO, aims to disrupt the $160 billion gift card industry which poses unique challenges for retailers. In addition to a lack of measurable data—specifically repeat purchases and loyalty insights—Smallwood identifies a disconnect between plastic gift cards in a largely digital world. Bitmo’s mobile app utilizes digital gift...