Success in Marketing – it’s only with Data, AI, Metrics and Growth
February 28, 202413 min
Go through the digital age in banking with insights on personalized marketing, AI revolution, and strategic metrics for growth
Community banks value migrating to Finastra’s Fusion Phoenix modern
March 31, 20224 min
Among the migrations recently completed or underway, banks are already seeing material results Finastra announced that 27 community bank customers are working with Finastra to upgrade their legacy core banking solutions to Fusion Phoenix. This is in addition to 15 banks which went live last year. Among the banks that have recently gone live on Fusion Phoenix is Deerwood Bank. “When it came time to upgrade our core banking platform, we were pleased to continue our long-time,...
New Marketing Approach For Credit Unions and Community Banks
March 16, 20223 min
Credit unions and community banks have gained an advantage when competing for customers with national banks. Nettra Media has pioneered a new data-driven marketing approach that aligns advertising dollars with funded loans and accounts. While national banks continue to aggressively invest in their marketing outreach, smaller financial institutions have been at a disadvantage by not being able to align their advertising budgets with the number of home loans, vehicle loans, personal loans, and new accounts...