Affinity Relationships with Major Card Issuers Will Give Rise to New Super-Cobranded Opportunities in 2020
February 4, 202012 min
Affinity relationships with major card issuers and brands is on the rise for 2020. In the “Age of The Credit Card Bonus,” there is an endless and growing list of card issuers with a long list of cards creating a highly competitive environment to attract customers.(1) Special introductory bonuses with their plastic has become not only the norm but has proliferated into a legal, but industry-detested byproduct called “credit card churning,” referring to the practice...
